Chingona Models
More than a t-shirt business, it's a brand... a movement
Hella Chingona is not just another meaningless logo stamped on random clothing Items. “Hella Chingona” is a motto to live by, it's a mindset. If “Chingona” is a mexican slang term for a badass woman who decides to live life on her own terms. And if “Hella” is a Bay Area slang term which is synonymous to very or extremely. Then “Hella Chingona” represents the struggle that comes with living in a bicultural/multicultural society. The struggle of not being Latina enough while simultaneously not being American enough.“Ni de aquí, ni de allá”. A woman who is Hella Chingona carries both cultures proudly, even if she is not accepted by either. She fights against the oppression she faces in the intersectionality of it all. A woman who is Hella Chingona takes that energy and creates a mindset of resiliency. Creating the Hella Chingona MIndset. A mindset that helps her surpass all given statistical expectations, and dominate in areas where she is normally ignored. Every Action, decision, and move she makes, she uses chingona energy as a guide. A mindset that motivates women to be the best versions of themselves. A shared mindset between chingonas creates this feminist Latina movement. To empower all women to stand with each other, against machismo, sexism, racism, and all of the "isms". And above all a chingona supports chingonas because the only way to move forward is juntas.
Hella Chingona as a company
Hella Chingona is a Company for Latinas by Latinas, that empowers all women to reach their full potential while still embracing their culture. Hella Chingona is a place to grow, create, and invent a better and new world. A place of abundance, resources, and tools, for chingonas to succeed. We are focussed on giving Latinas and all women the equity that they deserve, thus counteracting the inequality they face from our patriarchal and capitalist society. We are a positive force with priorities to have a healthy work life balance and a mental health focussed environment. We also want to provide environmentally sustainable products and services. We hold very feminist and liberal values, and will always be a voice to advocate for political and social equality for all women. Standing up for our rights and fighting back against any form of oppression. We plan to support all chingonas.
Note from the founder, Litzy Mesinas:
Hella Chingona has been my dream for a long time. It was born from my family nickname. In High School I was very involved in leadership, La Raza unida, Soccer, Volleyball, All while having a job and AP classes. Thriving off of challenges gave me the nickname “La Chingona”. I always found myself motivating other women to not let society or family expectations dictate their lives, and instead live life on their own terms. Always telling women things like “know your worth and add tax” or “chingonas se imaginan lo imposible y lo hacen realidad”. After bouncing ideas off with my prima, Hella Chingona Co. was born. Hella Chingona was the perfect spanglish phrase that captivated the full extent of latinas like us. The ones that grew up with duality of an American world, but having a latina world at home. As Latina women we carry so much on our shoulders. We are expected to be the perfect daughters, sisters, moms, wifes, students, and employees. We are expected to do all of that with all of the odds against us. Not to mention that most of us are first generation learning through trial and error. Hella Chingona was my solution to this. Chingonas do not strive for perfection, they strive for progress and change. To change the graduation rate of Latinas from high school, University, Graduate School, and so on. To create political, financial, and societal progress. To create generational wealth. To create a world where latinas are not only a part of “the conversation”, but lead “the conversation”. Hella Chignona is the future of the Latina Power movement. For now H.C.C. will start as a clothing brand, but as we grow will manifest into a lifestyle brand.